This is consumerism at it's finest!
Not only that, but it's a reminder for singles that they're lacking a significant other, and it usually ends up in a depressive bout of snarfing ice cream on the couch and watching sappy movies on TV.
Excuse me if I don't buy in on all that. HA! I made a pun.
I could ramble on about this for hours. I just, typically choose not to. And now is not the time for it.